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  • Staff Writer

Purr Clothing, Cape Town's Hidden Gem

For our second store feature, we will be covering Purr Clothing South Africa originally featured in our blog post: 10 Hot Online Women’s Clothing Shops In South Africa, this hidden gem has a store based in Gardens, Cape Town as well as an online store with nationwide delivery and has been specializing in both local and international boutique Women’s Clothing & Jewellery since 2001. Click here to browse deals on Women's Clothing from leading South African stores now on

Products on show at Purr Clothing store.

Purr Clothing

Year Established: 2001.

Store Location: Ground Floor, Lifestyle On Kloof, 50 Kloof Street, Gardens, Cape Town.

Delivery: Nationwide.


Purr Clothing South Africa was originally established over 20 years ago in 2001 by owner Francisca Herloff-Petersen. Her vision was to bring trendy and high-quality clothing brands to the Gardens area from a variety of products from both local & international clothing designer. Francisca has always had an understanding that clothes need to feel as good as they look, and buying clothes needs to be a truly delicious experience.

Polka Frill Dress By GOOD available at Purr Clothing.

Cavite Blouse by Totem available at Purr Clothing.

All of their products are available on their website where they offer nationwide delivery. The stores products are both affordable and feature a wide range of stunning designs from brands like Beach Cult, Dorus Mhor, FitFlop, GOOD, Hannah Lavery, Just Cruz, Louenhide, Loved By Ello, Lunar, and many more.

Purr Clothing store in Gardens, Cape Town.

Their brick-and-mortar store in Gardens Cape Town offers an amazing browsing experience with multiple brands on showcase and as you browse through the store, you can see that time has been taken in styling their mannequins. Their sales assistant at the store, is incredibly helpful and you can immediately tell she isn’t trying to force you to purchase a product, but genuinely wants you to find something that suits your body shape and unique style. This store has an amazing track record with a collection of very happy reviews on its Facebook page. One customer said:

I have been a customer of Purr since Francisca opened its doors in 2001 and I have purchased my BEST ever fashion items here! Francisca carefully selects unique and authentic fashion pieces of great quality, for both the fashionable young as well as the fashionable older women (catering for different body shapes and sizes as well).

Even though I have purchased various items on Purr’s great website, I love to physically go to Purr, as I always receive great style curation to combine certain fashion items which I never thought possible...having me leaving with a big smile and new fashion ideas!

I normally walk out with a funky pair of shoes and an eye-catching piece of jewellery as well! Do yourself a favour and treat yourself with something special from will LOVE it!” - Liezl Nieuwoudt Facebook

The Purr Clothing website.

The Purr Clothing website has an easy-to-use interface with a very pretty colour scheme. They have made it easy to navigate through either product category or brand and feature both local and international delivery on all products on their website with PasyFast & PayFlex as payment options. They also accept cryptocurrencies like Ethereum, Bitcoin, & Dogecoin.

Click here to browse the latest deals on Women’s Clothing from Purr Clothing South Africa.

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